Of attributed initial sales
Willie Shaw Films earns 30% of collected campaign receipts from the 42-Day Challenge and the digital Fuel Plan, after refunds. Prey Boxing keeps the remaining 70% of those receipts and all recurring membership revenue.
Campaign proposal · Oak Harbor, WA
WE TRAIN
FOR LIFE.
Three distinct 42-day offers for Oak Harbor. Fit Dad Club helps busy dads build strength, Fit Mom Club gives moms time to train, and Strong at 50+ focuses on strength and mobility.
3 offers42 days each
$499Proposed challenge price
30%Proposed revenue share
The partnership
What I’m proposing.
Willie Shaw Films
I’ll develop the campaign creative and produce an ad and giveaway landing-page creative for each of the three offers, plus a sales video (VSL).
Prey Boxing
You own the ad account and fund ad spend. Your team handles coach calls, sales follow-up, payments, refunds, training, and nutrition delivery.
We agree before launch
We’ll put attribution, reporting, payout timing, any upfront fee, and the treatment of taxes and processing fees in writing. We’ll also confirm who sets up the pages, CRM, and checkout, and who runs the ads.
Three offers. Three audiences.
Each offer has its own promise, giveaway prize, ad, and landing page. Each runs for 42 days, with a proposed paid enrollment price of $499 per offer.
Fit Dad Club
Build strength for the people who count on you.
For busy dads who want a routine they can stick with. The offer pairs guided boxing and Muay Thai with a proposed dad-and-kids workshop.
Ad concept A pad combination cuts to a dad catching his kid mid-jump.
Fit Mom Club
Make a little time for your own strength.
For moms who want time to train and build confidence. The offer pairs beginner-friendly boxing and Muay Thai with a proposed mom-and-kids workshop.
Ad concept A heavy-bag punch cuts to a mom lifting a bag of flour onto the kitchen counter.
Strong at 50+
Stay strong. Keep moving.
For adults 50+ who want to build strength and mobility. The offer includes a movement assessment, adaptable training, and a proposed group celebration.
Ad concept Heavy-bag work cuts to playing with a grandchild.
Included across the offers Guided classes, a starting assessment, a training roadmap, weekly check-ins, and a final assessment. Independent gym access and a family workshop or community event depend on availability.
The sales process
From giveaway to membership.
Run a seven-day giveaway.
Each offer’s ad sends people to its matching giveaway entry page. The entry form collects contact details and asks separately for permission to send marketing follow-up.
Award the free 42-day offer.
Prey Boxing selects and contacts the winner under the published rules. The prize is the 42-day program featured on the winner’s entry page. Confirm before launch whether there’s one winner across the campaign or one per audience.
Open a 72-hour enrollment window.
Eligible entrants who opted in receive a $499 enrollment invitation for the program they entered. They can watch the sales video and enroll online or talk to a coach first. The countdown follows each entrant’s actual deadline.
Make it easy to try.
Propose a 14-day money-back guarantee. If someone decides the challenge isn’t for them, Prey Boxing handles the refund request under the agreed terms.
Offer the Fuel Plan once.
After enrollment, offer a $99 add-on with a meal plan, grocery lists, meal-prep guidance, and a nutrition app. Members can skip it and continue to onboarding. Confirm app licensing and price any prepared food separately.
Invite graduates to stay.
Before day 42, a coach offers ongoing membership at approximately $135 a month, subject to gym approval.
Next step
Pick a launch window.
Let’s confirm class capacity, offer prices, ad budget, giveaway and refund terms, and who owns each part of the launch.
Talk it through with Willie